Digital Writing Style: Chapter 5: Social Media in Advertising and Marketing

Photo Credit: Megan LaSpata
(A picture of the textbook with what connects us to social media, a cellphone)

The Story

Electric word-of-mouth is better advertising than anything money could buy.

The gap between sellers and consumers is getting thinner.

Engagement has become a necessity if you want to have brand recognition. Companies have noticed if they are accessible to their audience they can stay on top of issues and create a good PR for themselves if done correctly.

Companies can track the benefits and mistakes of every action we both take.

Search engine optimization, return on investment and cost of ignoring. These are ways companies keep an eye on the moves made online and to track their own efforts on social media. The use sites like Hootsuite to stay connected and updated about everything that goes on.

TheSkimm

Advertising and marketing go hand in hand with social media, it's impossible to escape. Real-time social marketing is here to stay and we have more say in what a company does now more than ever before.

Nosedive Reaction Post -- Extra Credit

Followers Follow Your Every Move

     Black Mirror's Nosedive is a look into what out future could possibly become. While I personally find myself using social media less and less it was because I too found myself to be wrapped up in how others saw me. We have become entitled, we feel that their should be information and profiles on everyone we meet. Often even thinking people who don't have a social media presence to be strange. Social media has caused us all to not only look at ourselves through a microscope but each other as well. The word "followers" is used in countless social media sites like tumblr, instagram and twitter. Which makes sense because that is exactly what we do; follow each others every move, good or bad.
     In Nosedive each person the main character some in contact with checks their "score" like a linkedIn profile. The scene in which she goes to a consultant to analyze herself is unsettling. To see every mistake you make shown are a chart that rises and dips.

Photo Credit: "20090515 semanal Dax Xetra 30, FDAX, desde junio 2006 a mayo 2009 (futuro eurex, chart velas)" by trackrecord is licensed under CC BY-NC-ND 2.0 
( A declining chart)

One day out own lives could look like the chart in Nosedive, or the chart above. Everything we do becoming a simple line. Everything we do will remain on the internet forever, it holds our entire legacy. Having a legacy online is predicted to be a major contender for jobs and social situation in the future. We will lose our sense of authenticity in order to keep ourselves perfect online. Just like the following scene in Nosedive.

Digital Writing Style: The Skimm

Photo Credit: Megan LaSpata
(Reviewing the lastest news with the Skimm) 

     The aspects I find to be most successful about the hyperlinks in the Skimm's news summaries are how it helps keep their work short. Credible sources are a must for news sites, with these hyperlinks reliable, more in depth information is available for those who wish to look in to it. The way they use keywords and phrases to hyperlink is very effective and shows you exactly what lays inside the link. While some may find the lack of flushed out information in the article itself to be a weakness I believe it helps keeps a balance between those who want short blurbs and those who do not. 

Hootsuite Certification Exam

Licensed Images Assignment - Chapter 4

Chapter 4: Social Media in Public Relations

Photo by Austin Distel on Unsplash

Photo by Tim Bennett on Unsplash

Photo by NordWood Themes on Unsplash

Licensed Images Assignment

photo credit: "Anderson County Court House" by Robert of Fairfax is licensed under CC BY-NC 2.0
(A Court House, where using an unlicensed image could lead you)

Copyright laws are to protect the works of artists. If you did not create an image, get a license to use it, or purchase it, you are likely in violation of copyright law. Using an unlicensed image can mean paying a large sum of money or being sued in federal court. To avoid this take the image yourself, give proper credit under every picture or obtain a license from a stock image company. 

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